Privacy Policy

Last updated: 21 October 2026

This Privacy Policy explains how Asma Hamid ("we", "us", "our") collects, uses and protects your personal data when you visit our website or buy from us. We are committed to protecting your privacy in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Asma Hamid is the data controller for your personal data.
Address: 186 St Thomas Road, Derby, DE23 8SX, United Kingdom
Email: mirzahamid536@gmail.com
Phone: +44 7490 908932

2. The data we collect

  • Identity & contact data: your name, email address, phone number, billing and delivery address.
  • Order data: the products you buy, order history, and any messages you send us.
  • Payment data: payments are processed securely by our payment providers. We do not store your full card details.
  • Technical data: IP address, browser and device type, and how you use our website, collected through cookies and similar technologies.
  • Marketing preferences: whether you have agreed to receive our emails.

3. How we use your data and our lawful basis

  • To process and deliver your order and handle returns — performance of a contract.
  • To reply to your questions and provide customer service — legitimate interests.
  • To send you newsletters and offers, only if you have opted in — consent (you can unsubscribe at any time).
  • To prevent fraud and keep our website secure — legitimate interests.
  • To keep accounting and tax records — legal obligation.

4. Who we share your data with

We only share your data with trusted service providers who help us run our business, such as our e-commerce platform (Shopify), payment providers, delivery couriers and email service providers. They may only use your data to provide their services to us. Some of these providers may process data outside the UK; where this happens, appropriate safeguards are in place. We never sell your personal data.

5. Cookies

Our website uses cookies to make the shop work (for example, remembering your basket), to understand how visitors use the site and, with your consent, for marketing. You can manage your cookie preferences through the cookie banner or your browser settings.

6. How long we keep your data

We keep order and transaction records for 6 years to meet UK tax and accounting requirements. Marketing data is kept until you unsubscribe. Other data is kept only as long as needed for the purpose it was collected.

7. Your rights

Under UK data protection law you have the right to: access your personal data; have it corrected; have it erased; restrict or object to its processing; data portability; and withdraw consent at any time. To exercise any of these rights, email mirzahamid536@gmail.com. We will respond within one month.

8. Complaints

If you are unhappy with how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

9. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page.